Articles >> What's So Great About Email Marketing?
What's So Great About Email Marketing?
83.2% of marketers in a February survey list email as their most important advertising tactic for 2007.
Let's run through the features that make it such an effective and appealing tool:
It's cost effective
There are no printing costs associated with email campaigns, you can get your message delivered at a small cost per recipient.
The response? Brand recognition, click throughs to your website, increased loyalty, actual sales.
The end result? A great return on your investment, in fact email marketing is predicted to return an incredible £48.29 for every pound spent in 2007!
It drives direct sales
You can use email campaigns to inform subscribers of your latest offers. Remind them of your product range and provide links to your website so they can make an immediate purchase.
Just emailing a small coupon offer to customers who haven't purchased for a while could get you a load of extra sales.
It's measureable
One of the frustrations with many marketing activities is that it can be very hard to tell what is working and what is just costing you money.
When you conduct email marketing with an advanced system, such as that used by EMNM, you'll be able to view graphical reports that allow you to monitor various campaign statistics.
How many subscribers received the email? How many recipients opened it? What interests them, which links did they click? Just some of the things you should be able to keep a track of and which you can use to refine your approach.
It allows targeting
Email makes it easy to segment your subscribers using a variety of criteria like demographics and past campaign behaviour (e.g you could send a particular email to those that clicked a certain link in a previous email campaign).
You can ensure your message goes to the individuals most likely to be interested in your offer by targeting people who've contacted you before or already bought from you.
You can also personalise your messages e.g. you could include each subscriber's name in the email subject.
It's immediate
Instead of waiting for a subscriber to visit your site you can get your message to them when it counts. The majority of your recipients will see your message in the first 24-48 hours of it being sent.
And when they see your message you can receive an almost immediate response, your offers and promotions can straight away generate: sales, downloads, enquiries, registrations and more.
It helps build relationships
Regular (but useful!) emails are an easy way to keep in touch with your customers and prospects. They will increase the likelihood that the recipient remains aware of your brand, services and products and, above all, remains a loyal customer.
It makes absolutely no sense for a business to ignore such an effective form of advertising. To start an email campaign for your business: Contact EMNM Today.
You are welcome to use this article on your website provided it is left untouched and reproduced in its entirety, including the link to the EMNM website and this notice.
It's cost effective
There are no printing costs associated with email campaigns, you can get your message delivered at a small cost per recipient.
The response? Brand recognition, click throughs to your website, increased loyalty, actual sales.
The end result? A great return on your investment, in fact email marketing is predicted to return an incredible £48.29 for every pound spent in 2007!
It drives direct sales
You can use email campaigns to inform subscribers of your latest offers. Remind them of your product range and provide links to your website so they can make an immediate purchase.
Just emailing a small coupon offer to customers who haven't purchased for a while could get you a load of extra sales.
It's measureable
One of the frustrations with many marketing activities is that it can be very hard to tell what is working and what is just costing you money.
When you conduct email marketing with an advanced system, such as that used by EMNM, you'll be able to view graphical reports that allow you to monitor various campaign statistics.
How many subscribers received the email? How many recipients opened it? What interests them, which links did they click? Just some of the things you should be able to keep a track of and which you can use to refine your approach.
It allows targeting
Email makes it easy to segment your subscribers using a variety of criteria like demographics and past campaign behaviour (e.g you could send a particular email to those that clicked a certain link in a previous email campaign).
You can ensure your message goes to the individuals most likely to be interested in your offer by targeting people who've contacted you before or already bought from you.
You can also personalise your messages e.g. you could include each subscriber's name in the email subject.
It's immediate
Instead of waiting for a subscriber to visit your site you can get your message to them when it counts. The majority of your recipients will see your message in the first 24-48 hours of it being sent.
And when they see your message you can receive an almost immediate response, your offers and promotions can straight away generate: sales, downloads, enquiries, registrations and more.
It helps build relationships
Regular (but useful!) emails are an easy way to keep in touch with your customers and prospects. They will increase the likelihood that the recipient remains aware of your brand, services and products and, above all, remains a loyal customer.
It makes absolutely no sense for a business to ignore such an effective form of advertising. To start an email campaign for your business: Contact EMNM Today.
You are welcome to use this article on your website provided it is left untouched and reproduced in its entirety, including the link to the EMNM website and this notice.